Twenty two million homes have been given a special edition
of the Sun newspaper with the headline, ‘This is Our England.’ On page 2, under
the heading, The Sun says, the author
explains that the reason for the free paper is to ‘celebrate Englishness and English
football’, and to mark the start of the World Cup.
The front page, taking the form of a photographic digital
collage, features 118 people, chosen to ‘capture the essence of England today’.
Queen Elizabeth is at the centre of the collage, and being the monarch, she is
represented larger than any other. Incidentally, Bruce Forsyth is the next
largest. Ed Miliband, David Cameron, and Nick Clegg, have fairly average size heads,
but in that order, they are represented by images of decreasing size, Clegg’s being the smallest. The very
smallest of all is Rowan Atkinson’s, which is attached to the body of Mr Bean
who is depicted carrying the chancellor’s oversize budget briefcase. Big Ben has
stopped at eight thirty two, and cute Peppa Pig and a smiling Laura Mvula are
pleased to be included in the celebration.
Of course, the whole thing is a joke, except for relatives
of victims and survivors of the Hillsborough disaster who bear the scars of
the tragedy. They are incensed that Ed Miliband posed with a copy of the
newspaper. He has made an apology for unwittingly promoting the Sun, because the
paper had erroneously reported disgusting incidents done by Liverpool fans at
Hillsborough. The newspaper, in 2012, published a profound apology for their
inaccurate and offensive coverage.
The prime agenda of the Sun is not to celebrate Englishness and English football, but to promote
itself and make money. Of the 24 pages of the free edition, 8 are full page advertisements. Page 12
guarantees cash prizes for every participant in Sun Bingo, and offers a unique
code to encourage registration. The small print states that entrants must register to become members of
Sun Bingo and they must supply their credit card/debit card details. Before
prizes can be withdrawn, a minimum deposit of £10 must be made, which itself can be withdrawn.
On the plus side, if you are a football fan, there’s
something for you - a two page spread featuring ‘England’s Greatest’ football
players.
Is this really 'Our England'?
Links
Ed Milliband apologises for offence over Sun picture
Is this really our England?....Errm, I think not. At any rate not with my name on it.
ReplyDeleteThat nasty rag has very little to say that I'd entirely agree with.
Fit only for lighting the fire with. Certainly wouldn't wrap my Fish & Chips in it!
ReplyDelete